Blanco recently named Edyta Drutis vice president of brand and marketing for its North American operations, according to a press release.
"Edyta is an integral member of the Blanco leadership team, and she has been instrumental in establishing the Blanco brand in North America," president and CEO of Blanco North America, Garth Wallin, said. "Having served as director, brand and communications for Blanco in her most recent position, she has demonstrated marketing savvy and a strategic, well-honed approach to building the brand. I am confident her leadership will continue to expand our presence regionally."
Under her new role, Drutis will be tasked with overseeing Blanco’s integrated marketing, branding and communication initiatives across the U.S and Canada. She will prioritize consumer awareness and promote growth for Blanco, which specializes in water place systems for residential kitchens.
Drutis has more than two decades of marketing and communications experience and 14 years of experience in the plumbing industry. She initially began her tenure with Blanco in 2014 as marketing manager for the Canadian region and most recently served as director of brand and communications in North America.
"I am honored yet humbled to continue my career with Blanco North America in this new role," Drutis said. "As a longtime employee, I'm proud of the company's regional growth over the last eight years, and I look forward to driving continued awareness of Blanco and the Blanco Unit in the years to come."