Alaska Airlines recently entered a new partnership with Lyft to offer additional transportation benefits to its customers in time for the holidays, a press release reported.
"We are thrilled to provide our riders with more benefits and opportunities to enjoy a best-in-class travel experience. At Lyft, we're committed to hospitality and to giving our users the chance to unlock the best value for all their transportation needs – a key purpose embedded in this partnership. The Alaska team's dedication to customer loyalty and creating a culture of belonging aligns seamlessly with many of the values that we maintain at Lyft," said Zach Greenberger, vice president of strategic business development and supply chain at Lyft.
The new deal will allow Mileage Plan members to earn miles each time they request a Lyft ride. In celebration of the launch and the upcoming holidays, members will earn double miles, two miles for every dollar spent on the rides, effective now through Dec. 31.
To begin accumulating miles, customers should link their Mileage Plan and Lyft accounts at AlaskaLyft.com, free of cost. Users will earn one mile for every dollar spent on U.S and Canada-based Lyft rides. The Alaska Mileage Plan must be selected as the preferred travel partner in the Rewards section of the Lyft app. All riding options were included to earn customers points, but bike and scooter rides will not form part of the program.
Members can earn additional miles by using the Alaska Airlines Visa Signature credit card to finance their rides.
"We always want our guests to have a terrific travel experience, even when they're not flying with us. Our new partnership with Lyft makes sure our flyers are also cared for on the ground as they go places," senior vice president of marketing and guest experience at Alaska Airlines, Sangita Woerner, said. "Alaska and Lyft are both respected brands by millions of customers who turn to us for access to their preferred modes of transportation."
Alaska Airlines forms part of the oneworld global alliance.
“With oneworld and our additional airline partners, our guests can earn and redeem miles with our highly acclaimed Mileage Plan program to fly on more than 20 oneworld and partner airlines all around the globe,” a recent press release explains. “Elite status on Alaska automatically matches tier status in oneworld right away and all the benefits that come with it.”
The credit card program is operated by Bank of America, N.A. Visa and Visa Signature.