'We are excited': Rockwell Automation acquires CUBIC

Europe
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Rockwell Automation Inc. recently acquired CUBIC, a Denmark-based company. | Rockwell Automation Inc./Facebook

Rockwell Automation, Inc., based in Milwaukee, recently finalized their acquisition of Cubic, a Denmark-based company.

“This acquisition strengthens our portfolio of leading intelligent motor control technologies,” said Vice president and General Manager of Rockwell’s Power Control Business, Bob Buttermore, in an Oct. 31 press release. “We are excited to welcome the CUBIC team with their expertise in structural design, power systems, and global standards to Rockwell. CUBIC’s efficient and flexible modular systems combined with Rockwell’s intelligent devices and industry expertise will benefit customers by offering faster time to market, enabling broader plant-wide applications for intelligent motor control, and generating smart data to increase sustainability and productivity.”

Based in Bronderslev, Denamrk, Cubic has served the renewable energy, data centers, and infrastructure markets since its establishment in 1973, the release stated.

Specializing in modular systems for the construction of electrical panels, Cubic will now form part of Rockwell’s power control business in the intelligent devices operating segment.

The collaboration will help Rockwell leverage its motor control offerings across Asia, Europe, and Latin America and expand its global presence, according to the release. Cubic will also help make renewable energy and data center solutions more accessible to Rockwell.

“Rockwell’s global leadership in industrial automation make it a perfect fit for CUBIC,” CEO of CUBIC, Jacob Moller Knudsen, said in the release. “The combined portfolio will be compelling to new customers and partners in hybrid and process industries.”