The Cheesecake Factory Incorporated recently expanded its current development agreement with Hong Kong-based Maxim’s Caterers Limited with plans to open in Thailand, according to a press release.
“We are very happy to announce the continuation of our global growth strategy,” founder, chairman and CEO of The Cheesecake Factory Incorporated, David Overton, said. “As we have expanded our international presence over the last decade, it has been such a delight to see The Cheesecake Factory’s warm reception in each new country, and we are very pleased to expand our agreement with Maxim’s to include opening in Thailand.”
Under the terms of the new agreement, approximately 18 restaurants will launch across the Asian development area by 2028. The addition serves as an extension of an existing partnership. Established in 2014, the collaboration is responsible for the development of 14 restaurants in Hong Kong, Macao, Taiwan and China.
The restaurant operator currently oversees six The Cheesecake Factory restaurants in Hong Kong, Macao, Beijing and Shanghai. The brand will soon be introduced in Thailand, with the first location scheduled to open in 2023.
“The Cheesecake Factory is a beloved concept around the world. Since opening the first Cheesecake Factory in Asia in 2016, the brand has been very well-received in each city we’ve opened,” chairman and managing director of Maxim’s Caterers Ltd., Michael Wu, said. “Maxim’s is excited to bring The Cheesecake Factory to Thailand and we are looking forward to opening many more locations across Asia in the years to come.”