WHP Global recently re-introduced its Toys R Us and Babies R Us brands to the United Kingdom, launching digital e-commerce platforms, ToysRUs.co.uk and BabiesRUs.co.uk, according to a press release.
"The momentum behind the Toys R Us brand and its return to key markets including the UK and United States has been phenomenal. Since acquiring the brand in March of last year, we have grown its global footprint by 50% and we are still in early innings for what customers can expect from both Toys R Us and Babies R Us as we head into 2023," said Yehuda Shmidman, chairman and CEO of WHP Global and Toys R Us.
A wide range of toys and baby products are now available to UK-based customers just in time for the holidays.
The flagship websites will offer more than 300 brands in its catalogs to serve the needs of its clients and promote product differentiation.
The UK’s digital launch comes at the heels of Toys R Us shop debuts in numerous Macy's across the U.S., manifesting the brand’s revamping strategies.
"This important event is an acknowledgment of our devotion to the Toys R Us and Babies R Us brands, and testimony to the fantastic working relationship with worldwide brand owner WHP Global,” Dr. Louis Mittoni, CEO and managing director of Toys R Us ANZ, said. “Tailoring our successful Australian relaunch plan to the UK echoes the success of other e-commerce platform play businesses that have delivered growth and value due to their ability to quickly and cost effectively expand their software, processes, partner relationships and brands into new countries. Since Toys R Us' return to Australia in June 2019, we have scaled quickly as customers returned to the much-loved brand and our e-commerce model has proven its success."
WHP Global was attracted to the UK market, deemed “one of the most advanced and mature e-commerce markets in the world, with internet-savvy consumers increasingly embracing online purchasing.” The market was estimated to be worth over $4.2 billion in 2021, ranking it as the largest in Europe and the fourth largest worldwide.
"It is a very exciting time for Babies R Us and Toys R Us and we cannot wait to reclaim our position with British shoppers as the premiere supplier of the very best toys, games and baby care products for parents and children,” Mike Coogan, marketing director of Toys R Us UK, said.