Fidel API recently named Salman Syed chief operating officer to help promote its accelerated growth across its crucial markets in North America, Europe, Asia Pacific and the Middle East, according to a press release.
“Salman is a builder, an industry executive with extensive go-to-market experience and has a deep expertise in fintech and payments,” Dev Subrata, CEO and co-founder at Fidel API, said. “Since launching our New York office two years ago, we have seen tremendous demand for our platform in the U.S. Broadening our footprint to Silicon Valley is a key step in expanding our business in the region. Salman is well placed to help Fidel API accelerate its growth and I look forward to working closely with him.”
Under his new role, Syed will be tasked with leading go-to-market and operational activities, with a focus on sales, business development, marketing, account management and partnerships.
Syed will contribute years of payment experience. He most recently served as senior vice president and general manager for North America at Marqeta.
The appointment follows the company’s Series B agreement announcement and is credited with helping “Fidel API scale its workforce, product offerings and global presence, with the U.S. market a priority in this stage of growth,” a recent press release states.
In correlation with the appointments, Fidel API also established a new San Francisco-based office to better serve clients and expand its talent base.
“The Fidel API platform enables developers to build new experiences with real-time data that will transform the payments ecosystem over time,” Syed said. “The company is in an excellent market position, with a growing client base and strong team behind it. Our entry into Silicon Valley is an important step as we continue to scale. I’m thrilled to join Fidel API during this exciting stage of growth and to help accelerate this next chapter for the business.”
Based in New York, Fidel API, recently established in 2020, is now used by various startups through global enterprises, including Google and the Royal Bank of Canada, to use a variety of solutions including omni-channel attribution, loyalty and rewards, expense management and personal finance management.