Brand Institute president on 20-year anniversary: 'One of the most satisfying parts has been building long-term relationships with our clients'

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Brand Institute recently celebrated the 20-year anniversary of its European launch. | Unsplash/Brooke Cagle

Brand Institute, based in New York, recently celebrated the 20-year anniversary of its European launch, a press release reported.

"As our European business has grown over the last 20 years, one of the most satisfying parts has been building long-term relationships with our clients who continue to trust us with their brand naming initiatives," president of Brand Institute, London, Mark Ghobry, said.

Brand Institute was initially established in 1993, expanding with additional U.S locations one decade later, and later in Geneva, Switzerland. Since then, its first international location has moved to Basel, and two more have opened in London, England and Frankfurt, Germany.

"Brand Institute prides itself on building long-term relationships with companies and servicing their branding and naming needs in a way that is customized to their budget and timeline, in addition to their regulatory, trademark and marketing needs," said Alex Apelbaum, president of Brand Institute, Basel, Switzerland. "With the ever-increasing number of brands and products being registered, along with the complexity of global and local regulations, it is essential that you have a trusted partner with a longstanding history of delivering on-track, on-time and on-budget branding and naming solutions."

The company’s European operations are led by three office presidents who collectively contribute more than 11 years of experience in the field.

"From one office in 1993 to 20 global offices today, we are in a good position to provide local, responsive and expert service to our valued clients," said James Dettore, Brand Institute chairman and CEO. "While some aspects of business have gone virtual as a result of the pandemic, we strongly believe in our global offices and the value they bring to our clients." 

When asked if there are any more planned office openings, Dettore said, "We continuously monitor and adapt to the changing business landscape and are committed to meeting our clients wherever they need us."