Toluna recently named Jeff Claypoole general manager of the Americas, according to a press release.
“Toluna’s growth has only been possible thanks to its incredible people, and we are delighted to welcome an industry veteran like Jeff Claypoole to the team,” Kevin Daly, chief sales officer at Toluna, said. “Renowned for his exceptional leadership and creative thinking, Jeff is an asset to our leadership team and will be instrumental in Toluna’s continued success in the Americas.”
Under his new role, Claypoole will be tasked with implementing growth strategies to accelerate sales and revenue in the region.
The expert has garnered more than 20 years of market research experience. Throughout the course of his career, he has contributed to significant profit growth rates and helped companies launch new and improved product and packet designs, as well as pricing and global portfolio strategies.
Before accepting his role with Toluna, Claypoole contributed to Affinova and NielsenIQ, increasing the companies’ product cagalog and performance quality.
“Toluna is a true leader in research innovation, and I’m thrilled to take the reins as general manager for the Americas region,” Claypoole said. “As businesses adjust to the new normal, agile, on-demand insights are more important than ever. I look forward to working with our exceptional team to drive further growth, empower success and continue to deliver relevant, real-time insights in an innovative and cutting-edge way for brands across the globe.”