Nobu Hospitality has partnered with Thai real estate group Asset World Corp Public Company Limited to develop two new projects in Bangkok, Hospitality Net reported.
"It is an honor to be partnering with the visionary Wallapa Traisorat and the powerbase that she has carefully built with Asset World Corp Public Company Limited,” Trevor Horwell, CEO of Nobu Hospitality, said. “Our strategy is to work with regional development partners in Asia who embrace our unique business model and share the same passion for luxury and high-quality products.”
Under the terms of the development agreement, both Nobu and Asset World will contribute to the creation of various Nobu Hotels and restaurants across Thailand.
“With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership built on the foundations of trust and respect, with a vision to enact an exciting and differentiated hospitality offering,” Horwell said. “We are excited to move forward with the first phase of this partnership in Bangkok whilst carefully planning further developments together."
The Nobu restaurant will make up the top floor and rooftop of the Empire Tower.
“The Nobu restaurant shall offer the most impressive panorama of the Bangkok skyline and views of the Chao Phraya River, with a design that will create an exquisite dining experience,” Hospitality Net explains.
The exact location of the Nobu Hotel in Bangkok will be announced at a later time, after its launch is coordinated by AWC and Nobu Hospitality.
Built on water, Bangkok currently houses more than 11 million residents. Nobu was attracted to the Thai capital after noting its “unmatched, rich cultural experience for international travelers including world-class shopping, countless art galleries and museums, and one of the most impressive dining scenes in the world, which will soon include Nobu,” a recent Hospitality Net report states.
"It is our great pleasure and honor to sign the development agreement for an exclusive collaboration to develop multiple Nobu Hotels and Restaurants in Thailand,” Wallapa Traisorat, CEO and president of AWC, said. “The parties are exploring further development locations in Thailand's most compelling destinations. We are delighted to continue our long-term partnership with Nobu Hospitality on this exciting project at the best location in Bangkok. With Nobu's iconic brand, F&B expertise, lifestyle hospitality experience and massive recognition of Chef Nobu Matsuhisa, together with many of the world's best awards, including the No. 1 Best Resort Hotel in Continental U.S. 2021, we believe this collaboration will create a unique luxurious F&B lifestyle hospitality destination for Thailand tourism industry that will attract travelers from around the world."