Smart Soda Holdings, Inc. recently confirmed plans to launch in various territories across the globe as it pursues a global expansion, a press release reported. The company recently introduced its offerings in the United Kingdom and Canada and hopes to conquer South America and the Middle East by the end of this year.
“During the pandemic, when the U.S. market was growing rapidly, we began to receive inquiries from companies in the UK, asking where they could buy Smart Soda. That’s when it came to my attention that there really wasn’t anything quite like Smart Soda in the UK and Europe marketplace,” Lior Shafir, Smart Soda CEO, said. “Therefore I reached out to Mark Butterfield and Ian Webb, the co-founders of The UK Water Group, colleagues I’ve known for more than 15 years. After a few meetings, we couldn’t remain indifferent to this exciting opportunity. We were totally united in agreement to start SSUK, a subsidiary of Smart Soda Holdings.”
Smart Soda’s launch in the UK is supported by a management team, local production lines and premium-quality equipment.
Operating as a solitary player for its global operations, the company currently serves as the “only beverage company in the UK and Europe for customers seeking 'better for you' flavored sparkling waters and sodas for offices and restaurants,” a recent press release states.
“Having established a strong reputation in the drinking water industry, Shafir approached us knowing that we founded, built and sold The UK Water Group,” Butterfield said. “His vision was to join forces and establish Smart Soda UK Ltd as part of a global expansion plan. We are thrilled to be building Smart Soda as it is a brilliant fit for both the UK and European markets.”
One of its expansion efforts includes its Smart Soda Canada partial acquisition (51%).
“As part of our pre-IPO expansion program, we’re planning a few more M&A deals this year — both globally and locally. As part of our growth, Smart Soda welcomes Jean-Jacques ‘JJ’ Francoeur and Spencer Deschambault of Smart Soda Canada, Inc., to our family,” Shafir said. “Our goal is that Smart Soda will be available everywhere, both to our U.S. clients and also worldwide through our global offices.”