Groon: 'We’re uniquely positioned to be able to deliver rich, actionable insights to companies in the region'

Europe
Density
J C Groon, Density | Twitter | J C Groon

Density recently acquired Paris-based data science company Prevision.io in an effort to grow its international presence. The company appointed J C Groon to lead the expansion in the region, overseeing the company’s initial operations in Ireland and the UK, a press release reported.

“EMEA has some of the most advanced privacy protections in the world and given the privacy-first way in which Density has developed its technology, we’re uniquely positioned to be able to deliver rich, actionable insights to companies in the region without sacrificing employee privacy,” Groon said. “We’ve also found customers in EMEA to be ahead of the curve in considering how their square footage impacts their carbon footprint; leaders in the region understand that measuring and optimizing use of their physical space is a meaningful way to not only reduce overall operational costs, but to improve their environmental impact as well.”

Under his new role, Groon will contribute more than two decades of strategic development experience. He most recently served as a Global Clients leader at LinkedIn, and has also held roles at Cisco, NAVTEQ (now HERE Technologies) and Accenture.

Density helps companies evaluate how their clients utilize business data and space. The acquisition forms part of the company’s global expansion efforts.

“Our customers are already using Density globally – our sensors are deployed in 32 countries because the multinational companies we work with need insights into all their offices, not just those in the U.S. – so having a team based in EMEA is a natural next step,” said Andrew Farah, CEO and co-founder of Density. “In order to make good on our mission – to measure and improve humanity’s footprint on the world – we’ll need a truly global presence, and both the Prevision team and J C will be instrumental to our future growth.”

Prevision’s engineering staff will continue working in Paris to help Density leverage its presence and expansion and efforts, led by Groon.

“The Prevision.io team has been building tools that bring powerful AI management capabilities to data science users so more AI projects make it into production and stay in production,” a recent press release states. “At Density, they will contribute their data science expertise to Density’s onboarding experience and its analytics platform, a fast, data-rich system that provides the most comprehensive insights of how space is used, including the ability to easily compare performance of spaces to one another or to portfolio benchmarks.”