LALA U.S. recently introduced its new authentic breakfast licuado, a Mexican smoothie made with milk, fruit and oats. The product will soon be available at Walmart and Hispanic grocery aisles this month, according to a release.
“LALA® Licuados are the perfect way to start your morning,” said Matt Okeson, head of marketing and R&D for LALA U.S, in the release. “With the goodness of oats, real milk and a blend of real fruits, LALA® Licuados are a Hispanic breakfast standard in a convenient ready-to-drink format.”
The new offering will be sold in papaya, mango-carrot and vanilla honey flavors. Each bottle contains eight grams of protein and serves as an ample source of fiber and vitamins A&D.
The mango-carrot flavor claimed the title of “Most Innovative Cultured Dairy Prototype Flavor” at this year’s International Dairy Foods Association’s Innovative Cultured Dairy Product competitions earlier this year.
“Licuados are a classic Mexican beverage, serving as a quick nutritious and delicious breakfast at home or more commonly on the run where people stop for one at juice and licuado stands,” a press release explains. “Licuados are blended like smoothies but not as thick.”
With operations in Mexico, Brazil, United States and Central America, the Dallas-based company hopes to continue rolling out launches like LALA® Licuados to expand the reach of its authentic Mexican taste. In just the past year alone, it has launched three traditional Mexican cheeses to its catalog, as well as dessert yogurt smoothies and fruit and crema desserts.
“Our focus is to create a traditional breakfast offering with LALA® Licuados,” Okeson said. “Consumers are increasingly seeking nutritious and high-quality products that maintain the customs of their families.”