HID Global recently acquired Brazilian manufacturer and reseller of RFID hardware, ACURA, according to a press release.
“As the RFID market expands globally, our ambition is to grow alongside it by increasing our relevance to customers in all locations,” said Bjorn Lidefelt, EVP and head of HID Global, in the press release. “The addition of ACURA to the HID family is another important milestone in our journey to become the market leader of RFID technologies, including in Brazil and Latin America.”
Through the collaboration, HID will expand its portfolio and presence in Latin America and add value to ACURA’s existing portfolio of low-frequency, high-frequency and RAIN RFID readers, as well as tags, antennas, biometrics terminals and printers.
“The addition of ACURA provides HID with an added operations and manufacturing footprint in Brazil, highlighting the company’s commitment to solidify its business in key markets,” a press release stated.
The company will integrate its knowledge with ACURA’s local RFID hardware product manufacturing and reselling expertise. The Latin company also specializes in industrial, logistics, transportation and retail applications for large-scale clients like Ambev, Cargill, Sensormatic/JCI, Nike/Centauro, Fleetcor/Sem Parar, Mercedes Benz and Honda Motors, among several others.
“ACURA’s decades of experience in the region, solid product knowledge and trusted advisor position are invaluable to HID,” said Marc Bielmann, HID Global’s senior VP and managing director of Identification Technologies. “This strategic acquisition will broaden HID’s RFID portfolio and improve our competitive advantage, since we will be able to offer a new selection of locally tailored RFID products and solutions. There is no better way to meet the unique customer requirements in the region and strengthen HID’s position in such a thriving market.”
With nearly 80 employees, ACURA will continue operating on its own at HID’s São Paulo headquarters’ Identification Technology Business Area.
“We have always strived to be a market-leading electronic identification company in Brazil and Latin America, and this acquisition marks a new, exciting chapter in our history,” said Marcos Honda, ACURA founder and CEO. “Now that we’re part of HID Global, we take our long-term commitment to lead the Latin America RFID market and develop next-generation RFID solutions to the next level.”