A vaping company official said the devices are becoming more acceptable due to society's goal of becoming smoke-free.
Daisy Luo is the UK country lead for ElfBar, a new brand of disposable vape kits. These kits have recently gained a significant amount of popularity among vapers and ex-smokers, according to a press release from Cision.
Ads for the product are featured on London buses and billboards.
"Supported by the sound policy environment, the UK has seen the growing acceptance of vaping devices as the tools to promote a smoke-free society," Luo said in the press release. "All these factors have not only strengthened the professionalism and the sense of responsibility of the industry players, but also made the UK one of our top markets."
Luo noted that consumers support the product.
"Since ElfBar introduced the first product to the UK, we are overwhelmed with the positive response from British consumers, so we hope to take this opportunity to strengthen our connection with the local users and retailers alike who have given us so much support throughout the journey," she said. "In response to the mounting environmental concerns, the launch of ElfBar Mate 500 Pod Kit is our latest endeavor to reduce the company's carbon and waste footprint, helping us advance our ESG pledges as we continue to build a portfolio of environmentally friendly products."
Luo discussed other product offerings and ElfBar's plans for the future.
"The introduction of ElfBar Mate 500 only marks a small step in our marathon," she said. "Another popular product, ElfBar ELFA Pod Vape Kit, is expected to follow in its footstep to meet global customers soon. Driven by our brand value, we will continue to upgrade our product features and roll out more high-quality models based on the feedback from users."