Nexar CEO: 'We're eager to establish a company office in one of the world's leading high-tech cities'

Asia
Nexar
Nexar opens Asia Pacific headquarters office in Singapore. | Facebook | Nexar

Nexar recently opened a new office in Singapore to lead its Asia Pacific operations. The new venture will be led by former Shift Technology executive, Jong Tong Foo, who will serve as regional VP, APAC, according to a press release.

"As Singapore works with MIT to build smarter city transportation, the city's need for digital twins and real-time street mapping is growing exponentially," Foo said in the release. "By expanding Nexar's Asia Pacific offerings, the company's dashcams will better protect the roads, highways and drivers in the far East and I'm honored to be a part of that."

Through the new venture, the smart dashcam company hopes to leverage its offerings, fleet management system and mapping capabilities. The company selected Singapore as the location for its headquarters because of its reputation of high technology.

"With a growing interest for dashcams in the Asia Pacific region, we're eager to establish a company office in one of the world's leading high-tech cities," said Eran Shir, Nexar's CEO, in a release. "Expanding our fleet management system into the Asia Pacific market will provide real-time mapping and expansive data sets to help keep the roads and drivers safe."

The LTE device offers various features, such as Ultra HD 4K resolution, the camera delivers never-before-seen AI capabilities and video streaming. The product is also capable of instantaneously offering the recording on the mobile app, storing the most pivotal moments on Nexar Cloud.

The company hopes to minimize risky driving scenarios noted in the region, such as, distracted driving behaviors, and capture proof of potential collisions and other road events. A related press release states that “with the launch of their new fleet management system and Nexar One dashcam, the company now offers security and safety measures for drivers and fleet management systems, all of which will be available on Singapore's roads.”

“As the leading smart dashcam provider in the U.S., Nexar enables vision-based applications for safer driving. Nexar's newest dashcam offering, the Nexar One brings the most sophisticated level of car security the dashcam landscape has yet to offer,” a press release states.