Stride Rite has launched its first-ever Latin American pop-up in Guatemala.
"We are thrilled to be bringing the Fit Zone by Stride Rite into a new international partner and market for our brand. The success of our Fit Zone by Stride Rite in helping to educate parents on the importance of 'fit' for their children has been tremendous for both sales and customer experience," Brian Strauss, marketplace and customer experience manager, Stride Rite, said in a press release.
Garnering operation records since January, the children’s footwear company’s new location inside Guatemala City’s Oakland Mall, is intended to expand the brand’s global footprint, established through collaborations with on-site fit experts, according to a press release.
"Guatemala was in need of the best selection of kids shoes and bringing Stride Rite here has fulfilled that need," said Pamela Cujantre, Stride Rite's Guatemala retail lead, in a press release.
Serving as one of the company’s efforts to expand globally, the new retail establishment will offer the ability for parents to determine their children’s shoe sizes with an innovative 3-D model program.