Canada's Eat Well Investment Group recently announced a milestone for Amara Organic Foods with its baby food now available at approximately 200 H-E-B Grocery Company sites.
San Francisco-based Amara Organic Foods, a majority-owned portfolio company for Eat Well, received this boost in June 2021 from H-E-B, one of the largest independently-owned food retailers in the U.S. with over 100 years in business, Eat Well's press release said.
"H-E-B recently ranked second, behind only Amazon, in dunnhumby’s Retailer Preference Index, which provides data on top retailer rankings according to consumers for the United States," the release said.
Serving families across Texas and Mexico in 155 communities, H-E-B has now expanded to over 420 stores across North America, and approximately 200 more will open, according to the release.
“We're thrilled to be expanding our retail shelf footprint with one of our key retailers, H-E-B," Amara Founder and CEO Jessica Sturzenegger said in the release. "It's a true testament to Amara's strong growth in the category and the changing customer. Customers are increasingly thinking about the food they eat, and Amara's truly the only baby food that can bring all the benefits of fresh with the convenience of shelf-stable."
In other product news, Amara has created two new veggie-flavored products called Peas Corn & Carrots and Tropical Mango, Eat Well's press release said.
The release said H-E-B is a positive addition to Amara's retail distribution to giants like Walmart Canada, Whole Foods, Loblaws, Sprouts Farmer's Market and more.
"Amara is focused on developing a blend of natural and traditional-big box retailers in order to become a household brand for every family. With strong demand in both natural and conventional channels, Amara continues to accelerate its omnichannel sales distribution strategy and strengthen its ecommerce platform," the release said.
Amara is an organic baby food brand that is well-known for a product that comes in pouches, making it an easy process for parents to feed their children.
Eat Well Group of Vancouver is an investor that focuses on a health and wellness portfolio to bring change to the world through plant-based food investments.