Yieldmo, a leading advertising technology company, recently appointed Stephen Cutbill as United Kingdom general manager to lead expansion efforts in the region.
“We’re very pleased to welcome Stephen to Yieldmo, where he will head up the new UK office as general manager," said Mike Yavonditte, Yieldmo founder and CEO in a Jan. 24 press release. "Expansion into the EMEA market is a key goal in 2022, and Stephen brings the experience, energy and entrepreneurial spirit required to establish relationships with new clients in the region."
Cutbill brings more than 15 years of digital advertising industry experience to Yieldmo and will oversee the development and execution of local strategies, the release stated. He will also be responsible for acquiring new clients.
“Stephen’s wealth of experience in relationship development in the UK will be a huge asset as we expand into the region," Yavonditte said. "We will look to him to evangelize and sell our products, and suite of services, as well as lead and negotiate business terms and agreements with potential publishers."
Yieldmo is a leader in contextual analytics, digital formats, and real-time technology, according to the release.
“I’m thrilled to be joining a company with a leadership team as smart and experienced as Yieldmo,” said Cutbill. “Their ambitious and well thought out rationale for growth globally, along with an innovative approach to creating value for buyers and sellers was a big draw, as well as the company’s direct, long-standing relationships with major buyers and respected publishers. Through owned, custom contextual signals, impactful formats and unrivalled technology, Yieldmo will become a fundamental partner in any monetization stack and DSP buying logic.”