The Kambi Group recently signed a multi-state sportsbook agreement with Affinity Interactive.
“We are thrilled to work with the talented team at Affinity Interactive to provide our leading software to sports enthusiasts across the U.S.,” said Kristian Nylén, CEO of Kambi in a December 2021 Business Wire report. “This agreement is an exciting opportunity to showcase the strength of our product and leverage our experience to succeed in the competitive sports betting market. The combination of Kambi's advanced technology, DRF Sports’ multimedia information capabilities and Affinity Interactive’s regional casino assets makes for an enticing sports betting proposition."
The collaboration serves to strengthen AI's retail, digital and online sports betting offerings, according to Business Wire. Kambi has vast experience in the global betting and gaming industry, and has established a presence on six continents, according to the report.
Kambi is based in Malta and Affinity is based in Las Vegas.