Oral-B recently highlighted some of its new product offerings at the 2022 Consumer Electronics Show, as well as its expansion plans to Latin America.
"With our latest announcements at CES 2022, we're building a digital health ecosystem to take on the oral health crisis in America. Oral-B is committed to helping people across the globe access the very best in oral care technology while teaching them about the dangers of tooth decay and encouraging healthy oral care habits," said Alita Vegas, P&G Global Oral Care senior vice president.
With its mission to enable better oral health for all, it is also bringing the revolutionary Oral-B iO™ lineup to more people with the addition of iO4 and iO5 brushes, as well as reimagining "Attack of the Cavity Creeps" as a fun, educational video game.
"This game-changing, rechargeable toothbrush brought consumers the ability to have a professional clean feel in just two minutes, and received the ADA seal of acceptance, recognized by dentists and consumers as the gold standard for evaluating the safety and efficacy of dental products," Vegas said.
The products were reported to be efficient for gum health, gingivitis reduction, among other benefits.
"Our mission does not end at a smart toothbrush or better brushing coach; it is about developing a larger digital health ecosystem that leads with advanced technologies, accessible solutions and more effective educational tools to improve oral care and health for all," Vegas said.
The company's IO technology, originally launched in 2020, has won awards and is also an honoree at the CES 2022 Innovation Awards.