Roku Inc. announced the release of its latest original, "The Now" starring Academy Award winners Peter Farrelly and Bobby Farrelly, and the premiere date was set on December 10.
"I've never needed 'The Now' more than now," Colin Davis, Roku's head of original scripted programming, said. "This is a show that tackles tough but universal challenges with levity and comedy that only this excellent cast and creators can deliver. The Roku Channel is on a strong path to being the best destination for premium, bespoke, original comedies, and 'The Now' more than delivers."
The 14-part series made its debut in the U.S, as well as Canada and the UK, free of charge. "I wanted to make a show about living in the present because I personally have lived too much in the future and the past, and I think a lot of people do," Peter Farrelly said. "We worry about the future, and we have regrets about the past, yet we are only ever living in the now. The future and the past are just concepts, but all life takes place in the present. If you want to make changes in your life, you have to make them in the now."
Bobby Farrelly considers the cast a measure of the show's potential. "We knew that we needed a stellar cast to tell this story properly, and that's what we got," he said. "Collaborating with Dave Franco, O'Shea Jackson, Jimmy Tatro, Bill Murray, Alyssa Milano and Daryl Hannah was an unforgettable experience, and the result is something that we're very proud of. We can't wait to share it with everyone on The Roku Channel."
This year, the company recorded approximately 70 million Roku users during the first quarter alone.
The platform offers more than 80,000 titles across more than 200 free live linear television channels.