Charles & Colvard 'to expand reach' with distribution center in China

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Charles & Colvard Ltd., a supplier of fine jewelry, has announced the official opening of a wholesale distribution center in Panyu, Guangdong, China. | Charles & Colvard/Facebook

Charles & Colvard Ltd., a supplier of fine jewelry, has announced the official opening of a wholesale distribution center in Panyu, Guangdong, China, according to a company press release.

The company expects that this new distribution center will help to strengthen its worldwide brand presence and regulate the presentation of its Forever One moissanite gemstones.

"The grand opening of a wholesale distribution center in Panyu, Guangdong, China during the pre-seasonal Panyu District Jewelry Show underscores the importance of nurturing the Charles & Colvard brand presence internationally," Don O'Connell, company president and CEO, said. "We believe the wholesale distribution center will expand the company's reach as the global authority on moissanite gemstones."

Additionally, O'Connell said that the new facility would enable retailers to acquire moissanite gemstones wholesale, allowing sellers in China's fine jewelry industry to "see, touch and feel" their products in person.

"We believe that allowing our retailers to experience the brilliance of our products first-hand is a key to elevating the Charles & Colvard house brand and Forever One product brand and distinguishing our products from others available in the market, particularly in the Asia Pacific region,"  O'Connell said.

Established in 1995, Charles & Colvard is headquartered in North Carolina's Research Triangle Park. The company specializes in lab-made gemstones.