Hyatt Hotels Corporation is adding six new management and franchise agreements for properties across Europe, according to a press release.
The expansion will increase Hyatt's presence in a number of countries by the end of 2023, including Germany, France, Italy, Spain and Switzerland.
"The newly executed agreements highlight the positive strides we are making towards our growth strategy in Europe, and the new projects sit alongside a strong pipeline of Hyatt-branded hotels scheduled to open over the coming years," Felicity Black-Roberts, Hyatt's vice president development, Europe, said in the press release. "Confidence in the hospitality sector remains high among investors, and we are delighted to collaborate with leading owners and operators who recognize the value and profitability of Hyatt's entire brand portfolio, with an emphasis on Hyatt's independent collections, including The Unbound Collection by Hyatt and JdV by Hyatt brands, and lifestyle brands, including Hyatt Centric.
"With these new deals, we are asserting our expertise in leisure destinations, reinforcing that Hyatt's brands continue to resonate and cater to leisure travelers."
In addition to the recently announced acquisition of Apple Leisure, this will help grow Hyatt’s European presence by 60%, the release said. These hotels will cater to the leisure traveler with locations at the heart of some of the world's most sought-after destinations.
The franchise deals include boutique hotel Rhodania in Crans-Montana, Switzerland; ll Tornabuoni Hotel in Florence, Italy; The Tribune Hotel in Rome, Italy; a JdV by Hyatt hotel in Bordeaux, France; Hyatt Centric Altstadt Hamburg in Hamburg, Germany; and Hyatt Regency Madrid Residences in Madrid, Spain.