A new Playboy location will soon be established in India amid a partnership with local investment group, PLBY Group, Inc..
“We are thrilled to partner with the best-in-class operators at Jay Jay Capital and Investments to build upon Playboy's long history creating unrivaled hospitality experiences,” Ben Kohn, PLBY Group, Inc. CEO said.
The first flagship venue of its kind to open in the region is scheduled to open in December in Gurgaon. According to a recently released press release, the investment group involved in the deal, Jay Jay Capital and Investments Pvt. Ltd. funds potential business ideas in the food and beverage, consulting, retail, and hospitality industries.
The new establishment will resemble the likes of similar Playboy Clubs around the world, including the Playboy Club and Lounge in Jaipur, India, the Playboy Club, and Casino in London, and hosted events in New York, Los Angeles, Las Vegas, Miami, and the popular Playboy mansion, the press release states.
Hotel rooftop lounges and beer gardens are expected to be installed in the venue. The increasingly popular trend has attracted young Indian consumers who prefer an intimate atmosphere over a dance-club nightlife setting.
”The new Playboy venues in India will stand out as premium, aspirational experiences that serve as a forum for style, culture, and convening for today's young Indian consumers,” Kohn added.