ANZ reports record participation in its MoneyMinded financial education program

ANZ reports record participation in its MoneyMinded financial education program
Banking & Financial Services
Webp 3xskzf8e2zuivv31hlqyfw99ba9y
Elisa Clements Group Executive Talent and Culture | Australia and New Zealand Banking Group

ANZ has released its latest MoneyMinded Impact Report, showing that the bank’s financial education program has now reached more than 1.1 million people since it began in 2002. The program, which is designed to help adults build financial skills and confidence, saw a record 126,000 participants in the 2024–25 period.

The report attributes this growth to several factors. Usage of MoneyMinded Online tripled over the past year, making the program more accessible by removing barriers to participation. There was also a 24% increase in coaches for the MoneyMinded for Family Violence initiative, leading to more face-to-face sessions for vulnerable individuals. Additionally, a new Digital Confidence module was introduced to help participants—especially older and vulnerable people—develop skills to use digital devices and engage safely online.

Community workers who deliver MoneyMinded content also reported benefits from the training. According to ANZ, nine out of ten MoneyMinded Coaches felt more confident discussing money matters with clients and managing their own finances after completing the training.

Janet Liu, ANZ Head of Social Impact, commented on this year’s results: “This year’s record engagement and the introduction of the Digital Confidence module show how we’re responding to the evolving needs of participants. We want people to feel supported in a rapidly changing world and empowered to reach their goals. MoneyMinded continues to grow, innovate, and make a meaningful difference where it matters most.”

Domenic Rosina from The Smith Family has been involved as a MoneyMinded Coach since 2021. He said: “MoneyMinded gives people practical, flexible tools that meet them wherever they are on their financial journey. Its simplicity makes learning engaging and effective, helping participants build confidence and make informed decisions.

“By tailoring content to real-life needs, the program delivers lasting skills – not quick fixes – creating stronger, more resilient communities. When we teach people to manage money, budget, and plan for the future, we’re not just solving today’s challenges – we’re equipping them with tools for life.”

According to highlights from the report:

- In 2024–25 there were 126,422 participants engaged with MoneyMinded.

- Of these participants: 107,236 were in Australia (including those using programs such as Saver Plus and MoneyBusiness), while 19,186 were across New Zealand, Asia and Pacific regions.

- In Australia women made up nearly two-thirds (66.9%) of participants; in New Zealand women accounted for about 62%, while in Asia-Pacific they represented just over half.

- Most sessions (95%) were delivered face-to-face; some used digital platforms or phone-based delivery.

- Surveyed coaches reported positive outcomes: almost nine out of ten rated MoneyMinded as very or moderately effective at helping clients manage day-to-day finances; around 86% said it improved decision-making about financial products; nearly four out of five said it helped with planning for future finances.

The full report is available on ANZ's website.