Toyota Motor Europe (TME) has announced changes to its executive team that will take effect in 2026. The company is responsible for the wholesale sales and marketing of Toyota, GR (Gazoo Racing), and Lexus vehicles, as well as parts and accessories. TME also oversees Toyota’s manufacturing and engineering operations across Europe.
Since 1990, Toyota has invested more than EUR 12 billion in Europe and directly employs over 26,000 people. Its eight manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic, and Turkey. The company supports approximately 14.7 million Toyota and Lexus vehicles on European roads through a network of 28 National Marketing and Sales Companies and about 2,800 retail outlets in 53 countries.
In 2024, TME sold over 1.2 million vehicles in Europe, achieving a market share of 7.1%. More information can be found at www.toyota-europe.com.
Toyota states: "Toyota believes that when people are free to move, anything is possible." The company says it is committed to creating safer, more connected, inclusive, and sustainable mobility solutions with the goal of producing “Happiness for All.” In Europe, TME launched the KINTO mobility brand which provides a range of services in 20 countries. It is also expanding business-to-business sales of zero-emission fuel cell products and engineering support.
The company contributes to the UN Sustainable Development Goals by working toward carbon neutrality across all its European operations. TME aims for a complete reduction of CO2 emissions from all new vehicles in Western Europe by 2035 while continuing to offer hybrid, plug-in hybrid, battery electric, and fuel cell electric vehicles.