Meta has reported a significant decrease in scam-related activity across its platforms, including Facebook, Instagram, and WhatsApp. The company highlighted these efforts during the Global Anti-Scam Summit in Washington, DC, where it discussed its ongoing strategies to fight online fraud.
Meta employs a multi-layered approach to combat scams. This includes automated technical defenses, collaboration with industry partners and law enforcement agencies, and initiatives to raise public awareness about scam prevention. According to Meta, "Every day, we find new ways to stop and take them down."
The company continues to update its products with advanced AI technologies designed to detect fraudulent activities. Meta is also expanding advertiser verification processes, especially for financial investment ads. The company stated: "We’re already seeing signs that it’s working as part of our broader efforts to combat scams, and we’re considering more ways to advance this work."
In the past 15 months, Meta reports that scam ad complaints have dropped by over 50%. In 2025 alone, more than 134 million scam ads were removed from its platforms. Additionally, in the first half of 2025, nearly 12 million accounts linked to organized criminal scammers were detected and disrupted.
To address scams involving celebrity impersonation, Meta uses facial recognition technology. The expansion of this technology has doubled the number of such ads detected and removed during testing.
Meta works closely with global law enforcement agencies and industry partners. For example: "Just this week, we supported the Department of Justice’s Scam Center Strike Force and the FBI in disrupting a criminal operation that’s part of the Tai Chang compound in Myanmar." This led to the removal of 2,000 Facebook accounts targeting victims internationally. Last month saw similar cooperation with Singaporean authorities against an illegal gambling network.
The company has filed over 60 lawsuits against individuals abusing its platforms through schemes like brand impersonation or bulk messaging. It also created programs such as the Fraud Intelligence Reciprocal Exchange (FIRE), which shares information with more than 70 financial institutions worldwide and has helped remove tens of thousands of violating accounts.
Through cross-industry initiatives like the Global Signal Exchange (GSE), Meta collaborates with companies such as Microsoft and Google as well as regulators by sharing intelligence on emerging threats.
Meta supports bipartisan legislative efforts aimed at fighting scams on a national scale in the United States. According to Meta: "Specifically, we support bills that aim to advance our collective efforts to combat scammers and support American victims of fraud and scams including: the National Strategy for Combating Scams Act of 2025...and the STOP Scammers Act."
The company emphasizes that combating scams is essential not only for user safety but also for maintaining trust in its advertising ecosystem.