Barclays has announced a new multi-year partnership with the Scottish Football Association, becoming the headline sponsor of Scotland’s national stadium. As part of this agreement, Hampden Park will be renamed Barclays Hampden, following a tradition seen at other major venues such as The Barclays Center in New York.
This partnership comes after Barclays’ recent investment in a campus in Glasgow and follows its involvement with other UK venues, including Co-op Live in Manchester and The O2 in London. According to the bank, these moves are part of an effort to expand its sports and entertainment portfolio and demonstrate ongoing commitment to Scotland.
Over the past four years, Barclays has provided more than 300 grants to grassroots football clubs across Scotland through its Community Sport Fund. The newly named Barclays Hampden is expected to play a key role in supporting young football talent within the country.
The stadium will also host major music events during Summer 2026, featuring artists such as Take That, Metallica, and Calvin Harris. To mark the partnership, Barclays plans to open a dedicated hospitality suite next year for customers and clients.
In addition to naming rights for the stadium, Barclays will partner with both the Men’s and Women’s Scottish Cup competitions. The bank will also become the official naming rights partner for the Barclays Next Gen Girls' Performance Programme. This initiative aims to support equal access to football for girls by providing tailored performance programmes at club level.
For more than 25 years, Barclays has been involved in British football as an Official Banking Partner of the Premier League and through investments in women’s leagues including the Barclays Women’s Super League and Championship. Its community initiatives have focused on improving access for underrepresented groups via funding programmes like the Barclays Community Sport Fund.
Tom Corbett, Managing Director of Sponsorship and Client Experience at Barclays said: “We are thrilled to be ending the year with the addition of the Scottish home of football to our partnership portfolio. Hampden is a fantastic venue in a fantastic city, and this new partnership will enable us to further support the next generation of football fans and players.”
Stephen Flaherty, Scotland Site Lead and CTO & Head of Group Technology Infrastructure Services at Barclays stated: “Our partnership with the Scottish Football Association is a reflection of Barclays continued investment in the UK and Scotland. With over 7,000 colleagues across our Scottish campuses, one of only two locations globally that has every business function represented, Scotland is central to our long-term strategy.
"This partnership is yet another milestone as we continue to drive commercial growth, expand resources for Scottish businesses, and offer greater choice in the market. Partnering with the Scottish FA further cements our ambition, and in a year like this we could not be happier to enter this partnership and cheer on our teams to further glory.”
Ian Maxwell, Chief Executive at Scottish FA added: “We’re excited to have Barclays on board as Naming Partner of Barclays Hampden.Their desire to support Scottish football – across the levels – has been clear. The impact of their investment will be felt within the walls of Barclays Hampden and far beyond – not least helping fuel the kind of programmes we run that harness the Power of Football and make an everyday impact in Scottish society.”