The Volkswagen Group and the Hamburger Bahnhof – Nationalgalerie der Gegenwart in Berlin are launching a new event called the "Volkswagen Group Children's Weekend." This initiative, which will take place on November 29 and 30, is designed to make art more accessible to people of all ages, with a particular focus on children.
This event builds on a longstanding partnership between the Volkswagen Group and the museum that began in 2012. Over the years, their collaboration has included free Thursday evening events from 2018 to 2023 and weekly Family Sundays since 2023. The new children's weekend aims to further expand opportunities for families to engage with art.
During the two-day event, visitors can participate in activities at various stations throughout the museum. These include learning about artistic techniques, trying them out firsthand, and joining guided tours and workshops. The program is designed with children's perspectives and needs in mind, and no advance registration is required.
Benita von Maltzahn, head of Cultural Engagement at Volkswagen Group, emphasized the importance of cultural education: “to make greater efforts in our society to familiarise people with art and culture. When children and young people discover artists' ideas and attitudes for themselves, experience different perspectives on the world and develop their own views in the process, this lays the foundation for a successful democracy.”
Till Fellrath, Director of Hamburger Bahnhof – Nationalgalerie der Gegenwart, highlighted the significance of focusing on children: “A weekend dedicated entirely to children sends a strong signal for the future. We are turning the museum into an open, creative space for all. We would like to thank the Volkswagen Group for its ongoing commitment, and we are thrilled to have the opportunity to expand our offerings with this special weekend.”
More information about the program can be found at „Volkswagen Group Children’s Weekend“ program.