Roland Busch, President and CEO of Siemens AG, will deliver a keynote address at CES 2026, focusing on the company's advancements in industrial technology for the AI era. Busch, who holds a doctorate in physics and has worked at Siemens for over three decades, has played a key role in driving digitalization and smart infrastructure initiatives within the company. Under his leadership, Siemens was recognized among TIME’s 2025 World’s Best Companies.
Kinsey Fabrizio, President of CTA, commented on Siemens' participation: “Siemens embodies the spirit of CES – where human creativity meets tech transformation. As we explore how AI is redefining the relationships between humans, machines, and ideas, Siemens’ leadership will help set the tone for the future.”
Busch is scheduled to speak after the CTA State of the Industry Address at 8:30 a.m. PST on Tuesday, January 6, 2026. The event will take place in the Palazzo Ballroom at the Venetian hotel in Las Vegas. Other keynote speakers include Dr. Lisa Su from AMD, Joe Creed from Caterpillar, Yannick Bolloré from Havas and Vivendi, and Yuanqing Yang from Lenovo. The keynote stage will also feature an All-In interview with representatives from McKinsey and General Catalyst.
Siemens will have a presence at booth 8725 in the Las Vegas Convention Center North Hall during CES 2026. Attendees can visit Siemens’ mobile experience center to see demonstrations of new technologies and customer use cases that illustrate ongoing innovation efforts by the company. Additionally, Siemens plans to livestream interviews from its broadcast booth located at LVCC North Hall booth 8011. These sessions will include appearances by Roland Busch as well as Peter Koerte—Siemens Managing Board Member, Chief Technology Officer and Chief Strategy Officer—alongside industry experts and customers discussing future trends.
Registration details for CES 2026 are available through this link: CES 2026 registration.