Sun Life named top Canadian life insurer at industry awards

Sun Life named top Canadian life insurer at industry awards
Banking & Financial Services
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Jessica Tan President, Sun Life Canada | Sun Life Financial Inc.

Sun Life has been named Life and Health Insurer of the Year at the tenth annual Insurance Business Canada Awards. The event highlights excellence in the Canadian insurance sector, focusing on client service and notable achievements.

Jessica Tan, Executive Vice-President and President of Sun Life Canada, commented on the award: "This recognition shows how deeply committed Sun Life is to supporting our Clients across Canada. It's a privilege to help millions of Canadians live healthier and more financially secure lives. This win reflects the passion and dedication our team brings every day to make a real difference for Canadians."

The company has offered various insurance products such as life, critical illness, disability, long-term care, and personal health insurance for 160 years. According to recent data, Sun Life has led the Canadian life insurance market for four consecutive years.

In recent years, Sun Life introduced new products like Sun Life Term Insurance for Diabetes. This product is aimed at Canadians with diabetes by providing higher approval chances and tailored support. Another offering, Evolve Term Insurance, enables clients to adjust their coverage based on different stages of life.

Rowena Chan, President of Sun Life Financial Distributors (Canada) Inc. and Senior Vice-President, Retail Advice & Solutions stated: "This award is a reflection of something much bigger than just our company. We want to share this win with our dedicated advisors, our talented colleagues, and the Clients and communities that have trusted us in some of their biggest life moments. We're incredibly fortunate to be surrounded by a network of people that stand behind our Purpose and bring it to life in every interaction."

Sun Life maintains Canada's largest dedicated network for life, health, and investment services through its over 2,500 advisors located in more than 1,100 communities nationwide. The firm also works with over 12,000 third-party brokers who distribute its products.

Globally, Sun Life provides asset management as well as wealth and insurance solutions across multiple countries including Canada, the United States, several Asian markets such as Hong Kong and India, Australia, Ireland and others. As reported on September 30th 2025 its assets under management totaled $1.62 trillion CAD.

Shares of Sun Life Financial Inc. are listed on exchanges in Toronto (TSX), New York (NYSE), and Manila (PSE) under the symbol SLF.