Toyota Motor Europe (TME) has announced the start of production for the new Aygo X Hybrid. TME manages wholesale sales and marketing for Toyota, GR (Gazoo Racing), and Lexus vehicles and parts in Europe, as well as overseeing the company’s manufacturing and engineering operations across the continent.
The company employs more than 26,000 people in Europe and has invested over 12 billion euros since 1990. Its eight manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic, and Turkey. There are about 14.7 million Toyota and Lexus vehicles currently on European roads. Customers are supported by a network that includes 28 National Marketing and Sales Companies and approximately 2,800 retail outlets in 53 countries.
In 2024, TME sold more than 1.2 million vehicles in Europe, representing a market share of 7.1 percent.
Toyota says it is committed to enabling mobility for all people with an emphasis on safety, connectivity, inclusivity, and sustainability. The company stated: "Toyota believes that when people are free to move, anything is possible." It added: "In the pursuit of 'Mobility for All', Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing 'Happiness for All.'"
TME launched the KINTO mobility brand in Europe to offer various mobility services across 20 countries. The company is also expanding business-to-business sales of zero-emission fuel cell products and engineering support.
Toyota says it contributes to United Nations Sustainable Development Goals by working toward carbon neutrality throughout its European operations. The company aims for all new vehicles sold in Western Europe to achieve a full reduction of CO2 emissions by 2035 while continuing to provide customers with hybrid, plug-in hybrid, battery electric, and fuel cell electric vehicle options.
For further information about Toyota’s activities in Europe or its new models like the Aygo X Hybrid, details can be found at www.toyota-europe.com.