Bank of America has received four awards at the 2025 Datos Impact Awards, highlighting its advancements in artificial intelligence and digital solutions for financial services. The awards were presented by Datos Insights, a research and advisory firm that recognizes innovation within the banking, insurance, and securities sectors.
Gilles Ubaghs, Strategic Advisor for Commercial Banking & Payments at Datos Insights, said, “Bank of America has achieved what many have only projected: live, scaled deployments with demonstrated ROI across diverse client segments.” He also noted that CashPro Data Intelligence “positions Bank of America as a bellwether for the industry, setting market expectations for what AI-enabled banking services should deliver.”
The bank was recognized in several categories:
- Best Innovation in Artificial Intelligence: CashPro Data Intelligence provides corporate clients with AI-driven tools through modules such as CashPro Search, CashPro Forecasting, and CashPro Insights. These modules help clients manage working capital efficiently by offering analytics and immediate access to information.
- Best Innovation in Client Communication: Merrill Digital Appointment Setting enables advisors and clients to schedule meetings more efficiently. The tool allows clients to receive appointment invites or request times based on an advisor’s availability. This feature reduces scheduling time by an average of 18 minutes per meeting.
- Best Innovation for Digital Marketing: Merrill SENSE (Semantically Enhanced Notes Search Engine) is an internal search engine powered by large language models. It helps marketing teams identify which events are most relevant to each client by analyzing advisor activity notes. This streamlines event selection processes across numerous local and national events.
- Best Innovation in Client Experience: Merrill Global Wealth Trading Services (GTS) is an upgraded trading platform that aims to improve reliability and scalability for advisors. GTS has maintained over 1,000 days of uninterrupted service during volatile markets.
Wally Okby, Strategic Advisor for Wealth Management at Datos Insights stated: “Bank of America’s wealth management innovations demonstrate measurable client and advisor impact: Merrill’s digital appointment setting saves advisors an average of 18 minutes per meeting, their AI-powered SENSE platform has identified $2.5 billion in custom lending opportunities, and their rebuilt Global Wealth Trading Services platform has maintained over 1,000 days of uninterrupted service through volatile market conditions.”
Bank of America invests $13 billion annually in technology spending. Of this amount, nearly $4 billion will be directed toward new technology initiatives in 2025 to enhance the client experience and drive operational efficiency.
The company serves about 70 million consumer and small business clients through roughly 3,600 retail centers and about 15,000 ATMs across the United States. Its digital banking platform supports approximately 59 million verified users.
Merrill Lynch is part of Bank of America Corporation and manages around $3.9 trillion in client balances as of September 30, 2025.