UBS has announced the opening of a new Advisory Office in Abu Dhabi, located in the Abu Dhabi Global Market (ADGM). This marks the bank’s second office in the United Arab Emirates and is part of its ongoing strategy to expand its presence in the Middle East.
The new office was established through a branch of UBS AG and is intended to strengthen the bank’s role in a region recognized for its growing financial sector. Abu Dhabi has become a destination for ultra-high-net-worth individuals, corporates, sovereign wealth funds, and family offices seeking advanced financial services.
Beatriz Martin, President UBS EMEA, stated: “Our new office in ADGM marks an exciting milestone for UBS and our clients in the region, reinforcing the significant opportunities we see in this dynamic market and deepening our partnership with Abu Dhabi. UBS’s global connectivity and strong capabilities position us to serve complex clients and deliver integrated solutions. With a strengthened presence in the country, we are well positioned to continue driving growth and delivering the full value of our One Bank offering to clients in Abu Dhabi and across the region.”
Christl Novakovic, Head UBS Global Wealth Management EMEA, commented: “The Middle East is a region of extraordinary growth and opportunity. Opening our Advisory Office in ADGM is a testament to our deep-rooted belief in the potential of the region and our unwavering commitment to our clients here. We are proud to be part of their journey and to contribute to the financial ecosystem of the UAE.”
UBS’s expansion reflects both the increasing importance of the Middle East in global finance and its intention to deepen partnerships within Abu Dhabi’s financial community. The bank has operated in the region for over 60 years.
Arvind Ramamurthy, Chief Market Development Officer at ADGM, said: “We are delighted to welcome UBS to ADGM. Their presence highlights ADGM’s status as a leading hub for global wealth management and family office. ADGM provides an ideal platform for firms such as UBS to connect with regional and international investors, while contributing to Abu Dhabi’s vision as a leading global financial hub.”
The Middle East holds more than USD 5.7 trillion in personal wealth according to the UBS Global Wealth Report 2025. This makes it an attractive area for banks offering financial services. UBS manages USD 6.6 trillion in invested assets as of the second quarter of 2025.
Niels Zilkens, Head Wealth Management Middle East, said: “Our presence in Abu Dhabi is a natural extension of our long-standing presence to the region. This new office allows us to be closer to our clients, offering them seamless access to UBS’s global capabilities while delivering locally tailored solutions.”
The new branch will provide advisory services directly from ADGM, with assets booked in Switzerland.
UBS is headquartered in Zurich, Switzerland, operates in more than 50 markets worldwide, and is listed on both the SIX Swiss Exchange and the New York Stock Exchange.