Macquarie Bank has appointed Ashwin Sinha to the newly expanded position of Chief Data, Digital and AI Officer. The move is part of the bank’s ongoing efforts to use artificial intelligence and data to improve its digital banking services for over two million customers in Australia.
Sinha has been leading Macquarie Bank’s data and AI strategy since 2019 as Chief Data and AI Officer. Under his leadership, the bank has grown to become the fifth largest in Australia, using data and AI to develop customer-focused banking solutions.
In his new role, Sinha will be responsible for integrating data and AI insights into the design and delivery of Macquarie’s digital banking experiences. The aim is to further enhance functionality and provide more personalized and responsive services for customers.
Greg Ward, Head of Banking and Financial Services at Macquarie Group, said: “Data gives AI context, and AI gives data purpose. When used effectively together, we know they can transform digital experiences from static interfaces into intelligent and personalised services that evolve over time and anticipate customer needs. That’s the journey we’ve been on in recent years, and I know Ashwin’s vision and deep experience will help us further accelerate our efforts as we look to the future.”
Macquarie Bank has stated its goal is to become the leading digital bank in Australia. The bank’s continued investment in digital banking has resulted in its online and mobile banking app achieving Net Promoter Scores that are higher than those of major competitors. The bank highlights features such as quick account opening and fast home loan approvals as examples of its next-generation banking services for Australian households and businesses.
The information provided by Macquarie Group serves as a general description and does not constitute financial advice or an offer of banking or financial services. The group advises individuals to consider their own objectives and financial situation before acting on any information, and notes that not all products or services may be available in all regions.