Meta has announced the expansion of its translation features for Reels on Instagram and Facebook, now supporting Hindi and Portuguese in addition to English and Spanish. This development aims to make it easier for users to watch content from creators worldwide, regardless of the language in which it was originally produced.
According to Meta, since launching translations with Meta AI in 2024, the company has worked toward making content more accessible. The new update allows creators to translate and dub their reels using Meta AI, enabling them to reach a broader audience by breaking down language barriers.
"Many creators want to reach global audiences, and their feedback helped shape our work on translation features. With Meta AI, creators can now seamlessly translate and dub reels, breaking down language barriers so they can share their work with more viewers worldwide. With multi-lingual translations between English, Spanish, Portuguese, and Hindi, creators can now share their content across some of the largest Reels markets on both Instagram and Facebook," Meta stated.
The translation feature is free for Facebook creators who have at least 1,000 followers and is available to all public Instagram accounts in countries where Meta AI operates.
Meta explained that its AI technology mimics the sound and tone of a creator’s voice when translating reels. This approach is intended to produce content that feels authentic to the original creator but in another language. Additionally, there is an optional lip syncing feature that synchronizes translated audio with the creator's mouth movements for a more natural viewing experience.
Users have control over how they experience translated content. "Your experience matters to us, which is why we’ve built controls that let you decide which languages you see. Every translated reel is clearly labeled with Translated with Meta AI, so you’ll always know when you’re watching translated content. You can also choose to turn translations on or off, or to watch reels in their original language – simply select Don’t translate in the audio and language section of the three-dot settings menu," Meta said.
Meta indicated that additional languages will be added soon as part of ongoing efforts to connect people globally through innovative technology.