Facebook has introduced new features aimed at enhancing the interaction between fans and creators on its platform. The updates are designed to make it easier for users to engage with their favorite creators and connect with other fans who share similar interests.
One of the main additions is "fan challenges," which allow creators to launch prompts that encourage fans to create and share content. Users can participate by clicking on a challenge hashtag found in posts, reels, or entries from other fans. The most popular submissions, based on reactions, will be displayed on a leaderboard accessible through the challenge homepage. This page serves as a hub for discovering fan posts and enables direct interaction between creators and participants.
According to Facebook, over 1.5 million entries have been submitted by fans to these challenges in the past three months. These activities have generated comments and reactions from more than 10 million people worldwide, helping creators increase engagement around specific topics. Facebook notes that creators can use fan challenges to amplify their brands, start new campaigns, and boost engagement when needed.
Another update involves enhancements to top fan badges. Users who regularly interact with a creator’s content—such as musicians, entertainers, or athletes—can earn these badges as recognition of their support. Once accepted, the badge appears next to user comments on the creator’s page and can also be displayed on personal profiles.
Creators now have the option to personalize top fan badges for their followers. When a customized badge becomes available from a creator someone follows, they receive a notification inviting them to accept it. Accepting allows users to display the custom badge through an automatic post. Facebook reports that over 500 million fans globally have accepted either custom or standard top fan badges.
High-profile artists such as Cardi B (“Bardi Gang”), Ed Sheeran (“Sheerio”), and J Balvin (“La Familia”) are among those rewarding their supporters with personalized top fan badges.
A spokesperson for Facebook stated: “These updates help celebrate fandom and the communities that bring it to life.”
The company encourages users to explore these new ways of engaging with both creators and fellow fans on its platform.