Central Singapore Community Development Council (CS CDC) and United Overseas Bank (UOB) have launched a new partnership to promote financial literacy and resilience among residents. The collaboration aims to make financial education more accessible by combining the community reach of CS CDC with UOB’s expertise in finance.
The initiative introduces a “fitness” model for financial health, featuring three main components: the UOB Financial Health Check, ongoing educational content through CS CDC’s communication channels, and regular Financial Fitness Workshops tailored to different life stages. These workshops will begin in January 2026.
The partnership was announced at the first Financial Fitness Festival at United Square shopping mall. Mayor Denise Phua of Central Singapore District and Ms Janet Young, Group Head, Channels and Digitalisation, Strategic Communications and Brand at UOB, attended the event. Residents participated in activities covering saving, insurance protection, investing, and legacy planning. Those who completed all activities received items such as a towel, water bottle, fitness bag, and a personalized booklet summarizing their financial plan.
“Just as we invest in our physical health, we must proactively build our financial wellness. This is especially so with longer lifespans, changing lifestyles and aspirations across generations. Financial fitness is a vital life skill for everyone. I’m thrilled that this first-ever financial fitness promotion partnership between Central Singapore CDC and UOB will bring simple but important financial know-how directly to our neighbourhoods. Our goal is to equip residents with practical skills to make confident financial decisions, fostering proactive habits that lead to lifelong financial wellness and resilience,” said Ms Denise Phua, Mayor, Central Singapore District.
“Financial fitness is a key but often overlooked component of overall wellbeing, and staying financially fit should be a priority for everyone. Through this partnership with CS CDC, we can reach a broad base of residents in the most efficient and impactful way, helping them build basic financial wellness through accessible education and practical tools. This initiative is not just about managing money; it’s about empowering individuals with the knowledge and habits to secure their financial future. Just as physical fitness requires regular check-ups and targeted exercises, financial fitness can be achieved through simple, consistent practices. Through this unique thematic approach, we aim to instil financially healthy habits that will benefit individuals and families for the long term. This is our way of giving back to the community,” said Ms Janet Young.
Residents can access the UOB Financial Health Check online via the UOB Financial Literacy site. The assessment consists of nine questions on topics such as savings, insurance protection, investing, and legacy planning. Participants receive reports comparing their results against general guidelines from the Monetary Authority of Singapore’s Basic Financial Planning Guide as well as peer groups based on age, gender, and income drawn from findings in UOB’s 2025 ASEAN Consumer Sentiment Study.
Starting January 2026, CS CDC and UOB will offer free Financial Fitness Workshops focused on budgeting for young families or retirement planning for older adults. These sessions are designed to strengthen specific “financial muscle groups” relevant to each life stage.
In addition to these programs, UOB will regularly contribute articles on practical finance topics—such as managing living costs or preparing for emergencies—to CS CDC’s outreach platforms including its quarterly VOICES magazine distributed district-wide.
Through these combined efforts over 2026 alone, more than 1,000 residents are expected to benefit from enhanced knowledge aimed at building confidence in personal finance management.