Toyota Motor Europe has officially launched Toyota Woven City as a test course for the future of mobility. The company oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing), and Lexus vehicles and parts, as well as European manufacturing and engineering operations.
Toyota employs over 26,000 people in Europe and has invested more than EUR 12 billion in the region since 1990. Its eight manufacturing plants are located across Portugal, the UK, France, Poland, Czech Republic, and Turkey. There are about 14.7 million Toyota and Lexus vehicles on European roads today. Drivers are supported by a network of 28 National Marketing and Sales Companies along with around 2,800 retail sales outlets spanning 53 countries including EU members, the UK, EFTA countries, Israel, Turkey, and other Eastern European nations.
In 2024, Toyota Motor Europe sold over 1.2 million vehicles in Europe for a market share of 7.1 percent.
The company emphasizes its belief that "when people are free to move, anything is possible." It pursues "Mobility for All" by aiming to create safer, more connected, inclusive, and sustainable mobility solutions to fulfill its mission of producing “Happiness for All.” In Europe specifically, TME launched the KINTO mobility brand which provides various services in 20 countries and is expanding business-to-business sales related to zero-emission fuel cell products and engineering support.
Toyota is also contributing to United Nations Sustainable Development Goals by working towards carbon neutrality across all its European operations. As part of these efforts—and being a historic leader in CO2 reduction in Europe—TME targets complete CO2 reduction in all new vehicles sold in Western Europe by 2035. The company will continue offering customers a full range of electrified powertrains including hybrid, plug-in hybrid, battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs).
For more information about Toyota’s activities in Europe: www.toyota-europe.com.