Fubon Financial Holdings and its five subsidiaries are participating together for the first time in the "2025 Health Ageing Tech Show," which will be held from August 8 to August 10 at the Taipei World Trade Center Hall 1. The company aims to address challenges related to an aging population in Taiwan, particularly those concerning health care and financial security.
Richard M Tsai, Chairman of Fubon Financial Holdings, stated that Fubon Financial Holdings upholds a people-oriented philosophy and is committed to providing innovative services and products tailored to the needs of the elderly. With the concept of a “financial department store,” we aim to meet the diverse financial needs of middle-aged and elderly individuals in a one-stop manner. We hope to accompany the public as they confidently face retirement and, through the power of finance, provide substantial support and warm companionship in response to the trend of an aging society.
Fubon Life has introduced three types of retirement funds—survival funds, medical funds, and long-term care funds—to offer comprehensive protection for retirees. The company also provides accessible customer service options such as hearing aids at counters and documents with enlarged fonts. In terms of social responsibility, Fubon Life collaborates with organizations like the Federation for the Welfare of Taiwan’s Seniors on initiatives such as the “Loneliness Prescription Program” aimed at supporting mental health among older adults.
Taipei Fubon Bank is promoting its "Online Trust Signing" service during the event. This service allows customers who qualify to sign trust agreements online efficiently, aiming to help families protect seniors’ assets from fraud by establishing clear rules for accessing large sums. The bank plans further enhancements in digital trust services.
Fubon Securities is focusing on financial planning for healthy aging while raising awareness about fraud targeting seniors. The company will host an anti-fraud seminar featuring officers from the Criminal Investigation Bureau on opening day. It has also created dedicated online zones offering information tailored for elderly investors and selects suitable investment products each quarter.
Fubon Insurance highlights two main insurance policies: "Brilliant Life 2.0" accident insurance and "Love Medicine Instant 3.0" cancer insurance policy. These products offer coverage for hospitalizations due to accidents or cancer treatment costs specific to older adults' needs. Additionally, Fubon Insurance continues community programs like “Grandparents as Storytellers,” which involves grandparents educating children about risk through storytelling.
Fubon Asset Management offers investment strategies designed for medium- and long-term planning by retirees or soon-to-be retirees. Its product lineup includes multi-asset allocation funds, ETFs based on Taiwan stocks, and high-dividend ETFs that can be tailored according to individual risk profiles.
The exhibition booth for Fubon Financial Holdings will be located at Financial Security Zone - D208 at Taipei World Trade Center Exhibition Hall 1 from August 8–10, 2025. More details are available on their event website.