At the IAA Mobility event in Munich, the Volkswagen Group presented a range of new vehicles and technological developments, highlighting its ambition to become a leading global automotive technology provider. The company showcased models from several of its brands before the official start of the trade fair, including two world premieres and one trade fair premiere.
The Volkswagen brand introduced the ID. CROSS Concept, a compact SUV that is part of the all-electric "Electric Urban Car Family." This new model family, which also includes vehicles from Škoda and CUPRA, aims to make electric mobility more accessible with a starting price of around EUR 25,000 beginning in 2026. According to Volkswagen Group, this expansion will help bring modern automotive technologies to a wider audience: "The Volkswagen Group's ambition is to make the best automotive technologies accessible to everyone."
Škoda presented its Epiq SUV as a physical concept car for the first time at the event. Other models in this electric vehicle family, such as the Volkswagen ID. Polo and CUPRA Raval, were displayed as camouflaged series vehicles.
Marking 75 years since the debut of its iconic VW Bus, Volkswagen Commercial Vehicles highlighted its evolution from the original T1 model to today's all-electric ID. Buzz. The autonomous version of this vehicle—the ID. Buzz AD—was also featured as part of MOIA’s comprehensive solution for autonomous mobility services targeting cities and operators. MOIA’s offering combines vehicles with software ecosystems and operational services aimed at tapping into what forecasts estimate could be a USD 350–450 billion market in Europe and North America by 2035.
Audi used IAA Mobility to preview its future design direction through Concept C—a sports car first shown in Milan earlier that week—which features an emphasis on clarity and essential design elements both inside and out. Massimo Frascella, Audi’s Chief Creative Officer, described his vision: "Clarity and a focus on the essentials are at the forefront."
Porsche revealed its latest top-of-the-line model for the 911 series with an updated T-Hybrid drive system. Porsche also exhibited advancements in electric vehicle charging technology by demonstrating an inductive wireless charging system capable of delivering up to 11 kW through a single base plate—a feature they say will simplify home charging for battery-electric cars.
Scout made its European debut with Terra pickup truck concept—developed specifically for North America—underscoring Volkswagen Group’s strategic focus on expanding within that region. Production is planned at a facility in Blythewood, South Carolina; all-electric variants are projected to offer ranges up to 563 kilometers (350 miles), while versions equipped with gasoline-powered range extenders may exceed 800 kilometers (500 miles).