Samsung receives multiple honors at inaugural IFA Innovation Awards

Samsung receives multiple honors at inaugural IFA Innovation Awards
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Han, Jong Hee Vice Chairman & CEO | Samsung

Samsung Electronics has announced that it received significant recognition at the IFA 2025 Innovation Awards, earning nine Best of Innovation titles and 17 Honoree distinctions across several product categories. The awards were given ahead of IFA 2025, a major consumer technology trade show taking place in Berlin, Germany from September 5 to 9.

The IFA Innovation Awards are a new global program launched this year by IFA Berlin. The awards aim to highlight products that demonstrate notable innovation, design quality, and market impact. Winners receive certifications, licensing rights, media exposure, and opportunities for future participation at IFA events.

In the home appliance sector, Samsung’s Bespoke AI Laundry Combo received a Best in Design award. The washer-dryer offers both washing and drying functions in one cycle and features a 7-inch touchscreen for user interaction. According to Samsung internal testing, its wash cycle is approximately 20% more energy efficient than the standard A-grade machines under EU regulations. It also uses advanced heat pump technology to reduce drying time by up to 60% and energy use by as much as 75%, based on internal tests verified by KATRI (Korea Apparel Testing Research Institute).

The Movingstyle portable smart display was recognized with two awards: Best in Home Entertainment and Best in Design. Its design allows users to easily move the device between rooms using an integrated handle inspired by tote bags. The display can detach from its stand quickly to become self-supporting without additional accessories.

The Premiere 5 projector won awards for Best in Home Entertainment and Best of Tech Innovation. It is compact compared to traditional projectors but can project images up to 100 inches from short distances. Its Touch Interaction feature uses built-in IR laser and camera technology for intuitive control over content and interactive applications.

Samsung’s Freestyle+ portable smart projector was named Best in Home Entertainment due to its integration of on-device generative AI powered by the company’s proprietary AI Q Processor—the first such chipset included in a smart projector. Features include automatic image correction, obstacle avoidance, lighting adjustments, generative ambient visuals creation directly from the device, and audio synchronization with Samsung speakers or soundbars through AI Q-Symphony.

The Galaxy Tab S11 Ultra secured two awards: Best in Content Creation and Best in Computing & Gaming. It combines productivity tools like a redesigned S Pen with advanced Galaxy AI capabilities and features a large Dynamic AMOLED display designed for immersive gaming experiences.

Galaxy Z Fold7 received the award for Best in Communications & Connectivity as Samsung’s thinnest foldable smartphone so far. With One UI 8 optimized for larger screens, it aims to enhance productivity using AI features tailored for foldable devices.

Other recognized products include:

- Bespoke AI Washer: Reduces energy consumption up to 65% below EU Class A standards.

- Bespoke AI Jet Ultra: Marketed as the most powerful stick vacuum cleaner globally with automatic suction adjustment.

- Bespoke AI Dishwasher: Uses sensors and algorithms for efficient cleaning cycles; features an Auto Open Door function.

- Bespoke AI Refrigerator with Hybrid Cooling: Uses dual power sources; upgraded food recognition capabilities via AI Vision Inside; includes a smart screen hub.

- Bespoke AI WindFree: Air conditioner that adapts settings based on user habits; can connect with wearable devices for sleep comfort adjustments.

- Micro RGB Display: First of its kind featuring micro-sized RGB LED backlighting across a large screen.

- Odyssey 3D Monitor: Offers glasses-free three-dimensional viewing using eye-tracking technology.

- Spatial Display Signage: Provides depth effects without requiring special glasses.

- Galaxy S25 FE Smartphone: Introduces enhanced Galaxy AI experiences; includes upgraded camera hardware.

- Galaxy Z Flip7 Smartphone: Features edge-to-edge FlexWindow display offering quick access functions while closed.

- Buds3 FE Earbuds: Improved speaker performance with noise cancellation technology.

"These recognitions come ahead of IFA 2025, which is Europe’s largest consumer trade show and is being held in Berlin, Germany Sept. 5–9."

"The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organized by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology."

"In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognized with a Best in Design award..."

"The Movingstyle...won two IFA Innovation Awards for Best in Home Entertainment and Best in Design..."

"As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere 5 also won two IFA Innovation Awards..."

"The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI..."

"Galaxy Tab S11 Ultra won two IFA Innovation Awards..."

"Galaxy Z Fold7 won the Best in Communications & Connectivity award..."

"Bespoke AI Washer — precisely controls motor operations to reduce energy consumption...This represents an improvement of 10 percentage points over last year’s A–55% Bespoke AI Washer..."

"Bespoke AI Jet Ultra — featuring a suction power of 400W while reducing overall weight..."

"Bespoke AI Dishwasher — equipped with AI Wash...features an Auto Open Door that enables users to open the door with a simple push on the upper area..."

"Bespoke AI Refrigerator with Hybrid Cooling — utilizes two power sources...upgraded AI Vision Inside...includes a 9” smart screen that allows it to become a hub for connected appliances..."

"Bespoke AI WindFree — creates a comfortable environment without cold drafts by dispersing air through micro holes....When connected with wearable smart devices like watches ...it automatically turns on WindFree cooling..."

"Micro RGB —the world’s first display ...individually controlled red green blue LEDs ...delivers true full-color local dimming...."

"Odyssey 3D—immerses users ...with stunning 3D effects—all without need for dedicated glasses—thanks to advanced eye-tracking technology ..."

"Spatial Display—creates realistic depth ...without need for 3D glasses...."

"Galaxy S25 FE—a gateway ...with multimodal capabilities that makes everyday interactions feel more natural...."

"Galaxy Z Flip7—comes …edge-to-edge FlexWindow…access key features at glance…FlexCam makes it easier…capture perfect selfie."

"Buds3 FE—brings larger speaker…delivers rich powerful sound…Enhanced ANC reduces ambient noise…Crystal Clear Call technology uses pre-trained machine learning model …isolate user voice."

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