Toyota Motor Europe NV/SA (TME) has announced plans to produce a new battery electric vehicle in Europe. The company, which manages the wholesale sales and marketing of Toyota, GR (Gazoo Racing), and Lexus vehicles as well as parts and accessories, also oversees manufacturing and engineering operations across the continent.
Toyota employs over 26,000 people directly in Europe and has invested more than EUR 12 billion since 1990. Its eight manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic, and Turkey. Currently, about 14.7 million Toyota and Lexus vehicles are on European roads. Drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets across 53 countries including EU member states, the UK, EFTA countries, Israel, Turkey, and other Eastern European nations. In 2024, TME sold 1,217,132 vehicles in Europe for a market share of 7.1%. More details can be found at www.toyota-europe.com.
According to the company: "Toyota believes that when people are free to move, anything is possible. In the pursuit of 'Mobility for All', Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing 'Happiness for All'."
In support of this mission in Europe, TME launched the KINTO mobility brand offering various services in 20 countries and is expanding business-to-business sales of zero-emission fuel cell products along with engineering support. The company states it is working toward carbon neutrality across all its European operations while contributing to the UN Sustainable Development Goals.
"Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe," according to the statement.
TME has set a target of achieving a full reduction of CO2 emissions from all new vehicles sold in Western Europe by 2035. The company will continue offering hybrid, plug-in hybrid, battery electric, and fuel cell electric vehicles throughout the region.
"A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles."