Fubon Financial Holdings has released its 2024 sustainability report, detailing progress on environmental, social, and governance (ESG) initiatives. The company reports that it has already surpassed NT$2.5 trillion in green finance, moving toward its goal of NT$2.9 trillion by 2030.
Richard M. Tsai, Chairman of Fubon Financial Holdings, referenced the World Economic Forum’s January 2025 meeting in Davos and emphasized the importance of resilience, inclusivity, and sustainability. He stated: "Fubon Financial Holdings has been the leader in earnings per share in the financial sector for 16 consecutive years and is the first Taiwanese financial member of the WEF. We understand that the financial industry is a key driver in Taiwan's transition to net zero and will effectively utilize capital flow, information flow, and influence to help the capital market overcome sustainability challenges."
Under its decarbonization strategy, Fubon plans to exit coal-related industries by 2030 and withdraw from non-conventional oil and gas extraction by 2040.
For digitalization efforts, Fubon organized a generative AI hackathon last year with participation from 61 teams and identified 23 viable scenarios. Taipei Fubon Bank introduced the "Fubon+" mobile banking service that combines multiple financial services with an intelligent system for real-time advice.
In employee welfare, Fubon increased subsidies for newborns and children under six and expanded stock ownership benefits starting in 2025. The company estimates an annual investment exceeding NT$0.8 billion for these programs.
On social responsibility initiatives, Fubon invested in inclusive finance projects for migrant workers and enhanced anti-fraud measures through educational campaigns. Efforts included printing anti-fraud guidelines in several Southeast Asian languages and distributing them across Taiwan branches.
The company has also collaborated with local banks and authorities to establish the "Eagle Eye Anti-Fraud Alliance," aiming to include 36 banks by year-end 2024 with coverage at more than 4,600 locations. Other subsidiaries have engaged various demographics through anti-fraud education targeted at seniors, students, children, expatriates, new immigrants, and young people.
Internationally, Fubon received recognition for its sustainability work: it remained on both the DJSI World Index and Emerging Markets Index in 2024; marked eight consecutive years on the MSCI Sustainability Index; earned an A rating from CDP; and was listed as one of TIME’s World’s Most Sustainable Companies for two years running—ranking fourth globally among financial firms in 2025.
Fubon continues using animations to communicate highlights from its sustainability report to consumers via audio-visual formats for a third year. The full report can be accessed at https://reurl.cc/XQeZe0 , while an animated summary is available at https://youtu.be/fTrkF9OepKo .