Samsung Electronics has announced a partnership with British design house Liberty to introduce 20 of Liberty’s well-known designs to the Samsung Art Store. This collaboration allows users of Samsung Art TVs worldwide, except in India, to display these digital artworks at home.
The project brings together Samsung’s technology and Liberty’s archive of patterns. According to Rachael Roberts, Partnerships Manager at Samsung UK, “This partnership was driven by a shared desire to celebrate British design in new ways. With no other British design houses currently represented on Samsung Art Store, it felt like the perfect opportunity to bring Liberty’s unique voice to our global audience.”
Liberty, established in 1875, is recognized for its creative prints and history in design innovation across art, fashion, and interiors. The featured collection includes designs such as Artemis—a botanical reinterpretation of a classic print—alongside Enchanted Wood and Jungle Trip.
Pere Bruach, Design Manager at Liberty, said: “At Liberty, we’ve always believed in design that tells a story, and stories that evolve with time. Partnering with Samsung allowed us to reimagine our most iconic prints as living art, infusing them with a new dimension. These works, once found on silk and paper, are now reinterpreted for the home — bringing the spirit of Liberty and the timeless beauty of pattern and print into people’s everyday spaces.”
Among the selected works are “Artemis,” “Marina’s Tea Garden,” “Fantasy Land,” and “My Grown Up Star” from Liberty's Autumn/Winter 2025 collection. Each piece is formatted specifically for display on Samsung Art Store.
“When selecting the right pieces for Samsung Art Store, we were drawn to those that best encapsulate Liberty’s visual language,” Bruach added. “From nostalgic 1930s florals and hand-painted botanicals to eclectic geometric designs and enchanting landscapes, the collection reflects the full spectrum of our creative heritage. Artemis, for example, felt like a natural fit for The Frame — it speaks to the blend of tradition and modernity that defines both our brands.”
Roberts commented further: “Liberty’s legacy of storytelling makes them a dream partner. Our vision for the Art Store has always been to make art and design that brings meaning to people’s lives accessible, and Liberty’s prints bring exactly that — a daily joy and a sense of place.”
With this addition from Liberty—joining over 3,500 works already available—the Samsung Art Store continues its focus on providing broad access to global art collections through digital platforms.
About Liberty:
Liberty is known for original curation in arts and crafts since its founding by Arthur Lasenby Liberty.