DBS Bank (Hong Kong) Limited has published its "DBS Treasures Affluent Investor Survey 2025," highlighting that affluent investors anticipate an average return of 9% from their portfolios this year. The survey, conducted in May 2025, involved 1,517 affluent investors in Hong Kong and Mainland China, each with investible assets exceeding HKD1 million.
Wealth preservation remains a primary goal for these investors, with 69% identifying it as their top priority for the year. Despite macroeconomic concerns such as potential market downturns and inflation, a majority (61%) plan to increase their investment allocations over the next year.
Amy Kwan of DBS Bank stated that "affluent investors are demonstrating strong confidence, resilience and adaptability when navigating a complex economic environment." She emphasized the importance of global investment opportunities and communications with trust relationship managers for holistic investment advice.
The survey indicates that affluent investors hold more than four different asset classes on average to diversify their portfolios. While Hong Kong investors lean towards bonds, Mainland investors prefer alternative investments like gold and commodities. Investment funds are central to their portfolios, with fixed income funds being particularly popular.
Interest in digital assets is growing among affluent investors; 42% have already invested in them while another 18% plan to enter the market. However, concerns remain regarding custodian security and regulatory clarity.
Investors rely on both digital tools and human interactions for investment advice, using bank mobile apps (54%), third-party apps (43%), and relationship managers (42%). Those with higher investable assets favor personalized advice from relationship managers over AI solutions.