Samsung Electronics has announced a global partnership with Warner Bros. and DC Studios to celebrate the release of the new "Superman" film. This collaboration will feature fan activations, Superman-themed video content, and limited-edition digital artworks from DC Comics available via the Samsung Art Store.
“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”
The film "Superman," written, directed, and produced by James Gunn, will be released in theaters worldwide starting July 9. To coincide with this release, Samsung is launching a global campaign under the tagline “It’s not just big. It’s super big.” The campaign will highlight various video content celebrating Superman across digital platforms, retail locations, and public spaces.
In London, Daily Planet-themed newsstand kiosks will appear at high-traffic locations such as The Shard and Kings Cross Station as part of this campaign.
Fans can also acquire limited-edition Superman-themed items and participate in a global social media challenge for a chance to win prizes like a 98” Samsung TV by sharing event photos or videos.
Interactive activations are planned for major malls across Asia — including Malaysia, Vietnam, and Korea — where fans can explore Superman-themed photo booths and immersive pop-up displays.
Additionally, Samsung Art Store is offering a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31 on The Frame as well as 2025 QLED and Neo QLED models.
Samsung's Super Big TV lineup includes options ranging from 98” to 115” Class models across Neo QLED and Crystal UHD models. These TVs aim to deliver an enhanced home entertainment experience with expansive screens and AI-powered enhancements for smoother images.
For more information about these offerings visit www.samsung.com.
DC Studios presents "Superman," which will be distributed by Warner Bros. Pictures in theaters starting July 9.