By the end of July 2025, OCBC will introduce a smart text resizing feature in its app for users in English and Mandarin. This development is part of an effort to enhance digital banking inclusivity, particularly benefiting seniors and individuals with sight challenges.
The initiative is a response to Singapore's transition into a "super aged" society. It allows users to select from seven different text sizes, including larger options that facilitate easier reading. The feature was developed over a year by nearly 100 engineers, designers, and product managers after staff noted that older customers often struggled with default text sizes and were apprehensive about making errors while banking online.
This initial rollout covers 70% of the app's screens, including frequently used functions like account balance details, Money Lock, and Scan and Pay. The remaining screens are expected to be updated by mid-next year.
Currently, most banking apps do not offer direct text resizing options. Users typically adjust text size through phone settings, which can lead to inconsistent application across devices. OCBC’s solution addresses these issues by adapting the app interface according to the user's preferred text size and device screen dimensions.
The feature is available to all customers but was developed under OCBC SeniorCare—a $2 million program aimed at helping over 180,000 seniors age well. It complements other initiatives such as hiring OCBC CARE Ambassadors fluent in dialects to assist seniors at selected branches.
Mr Sunny Quek, Head of Global Consumer Financial Services at OCBC, stated: “With almost 40% of our digitally active customers aged 60 and above, it’s clear that designing for inclusivity is not just a nice-to-have – it’s a necessity." He emphasized that smart text resizing represents meaningful progress in inclusive banking through collaboration within the organization.
Quek expressed hope that this feature would encourage more seniors to engage with digital banking. However, he assured those not ready for digital transitions that support remains available through CARE Ambassadors and branch operations on Sundays.