Morgan Stanley has announced that it has received two 2025 Celent Model Wealth Manager Awards for its technological innovations in wealth management. The awards recognize the firm's SMA Matching and Transition Analysis Tools in the Data and Analytics category, as well as its AI @ Morgan Stanley Debrief tool in the Emerging Technologies category.
Jed Finn, Head of Morgan Stanley Wealth Management, expressed his satisfaction with the recognition: "As our teams are continuously innovating and sourcing technology to push the industry forward, it’s an honor to be recognized by Celent. These awards validate our commitment to leverage technology to build a differentiated platform for our Financial Advisors that helps them grow their practice while effectively meeting the evolving and increasingly complex needs of our wealth clients."
The Celent Model Wealth Manager awards are given for best practices in technology usage within wealth management. Morgan Stanley's SMA Matching and Transition Analysis Tools assist advisors by identifying overlapping holdings or positions in client portfolios compared to solutions offered by Morgan Stanley or external asset managers. This includes generating reports on potential tax implications when transitioning into managed portfolios.
The AI @ Morgan Stanley Debrief tool uses GenAI technology to aid financial advisors during Zoom meetings by taking notes, providing summaries, drafting follow-up emails, and updating client CRM profiles. This allows advisors to focus more on engagement during meetings.
Previously, Morgan Stanley won similar awards in 2024 for its AI @ Morgan Stanley Assistant and other initiatives across various categories. For further details about these honors or a full list of awardees, interested parties can visit their website.
Morgan Stanley Wealth Management offers a broad range of products and services globally. The firm emphasizes that it does not provide tax or legal advice and encourages clients to consult personal advisors regarding any recommendations made.
The evaluation process for these awards was conducted by Celent analysts based on criteria such as measurable business benefits, innovation relative to the industry, and excellence in technology implementation. No compensation was exchanged between Celent and participating firms like Morgan Stanley for these recognitions.
Morgan Stanley collaborates with OpenAI LLC for certain AI-supported products but remains independent from OpenAI’s separate offerings. Additionally, risk analytics used in portfolio analysis are powered by BlackRock’s Aladdin Wealth platform.
Financial advisors at Morgan Stanley must consider each client's specific circumstances before making investment recommendations.