Sun Life Canada has introduced a new Notes Assistant tool powered by GenAI, designed to help advisors efficiently summarize client meetings. This innovation aims to reduce the time spent on administrative tasks, allowing advisors to focus more on meaningful interactions with clients.
Chris Poole, President of CWP Financial Services Inc. and Certified Financial Planner at Sun Life, commented on the impact of this tool: "This note-taking tool might be the best process upgrade delivered to advisors that I can recall in recent years." He emphasized how it allows him and his team to dedicate more time and energy to essential client matters.
The tool was initially launched as a pilot in 2024 with selected advisors. It features meeting summaries, action item lists, and draft emails for clients outlining next steps. During the pilot phase, all participating advisors saved over 15 minutes per meeting, with 65% saving more than 30 minutes. The Notes Assistant also enhances communication speed and consistency.
Rowena Chan, President of Sun Life Financial Distributors (Canada) Inc., stated: "Earning the trust of our Clients has been a foundational part of our business for the last 160 years." She highlighted that listening to advisor and client needs drives their focus on innovation. The company is leveraging GenAI technology while maintaining a commitment to data security and privacy.
Sun Life's initiative is part of its broader digital strategy aimed at enhancing client-advisor interactions. This move aligns with Sun Life's ongoing efforts in digital leadership, having been recognized as an industry leader through awards such as the 2024 CIO Awards Canada for their GenAI chatbot.
As an international financial services organization, Sun Life continues its mission to provide asset management, wealth management, insurance, and health solutions globally. With operations across multiple countries and total assets under management amounting to $1.55 trillion as of March 31, 2025, Sun Life remains committed to helping clients achieve financial security.